project:

ARM commissioned Wailing Banshee to create a series of six short openers to sections of ARM’s world conference. ARM had previously used standard talking head films as introductions to their conference sessions and wanted to find a more exhilerating, dynamic way to introduce their key speakers.

ARM wanted films that showcased the diverse usage of their technology, highlighting a range of key devices into which ARM chips are integrated.

Our brief to avoid focussing on any one client to the exclusion of others. Global industry heads from all sectors of blue-chip inductry would be in attendance.

We filmed in a blue screen chromakey studio with actors. Banshee them set about compositing computer generated environments and products within the scene. We progressed from creative concept to delivery within 6 weeks, using our in-house camera crews and animation production team.